I like to catch bass, but I don't really like to fish for bass. Much of the tackle and techniques of bass fishing just don't appeal to me.
I like action. I'd much rather catch a bunch of smaller fish on UL tackle than winch a few 2-pound bass into the boat with a heavy worm rod. And the occasional bass I catch when bluegill or crappie fishing is just that much more fun on UL tackle.
Most of the time, I fish small, generic lures or baits that will catch everything.
Bass are the glamour fish that get all the publicity. If you're a "Gilligan's Island" fan, you'll understand this analogy:
Bass = Ginger
Panfish = Mary Ann
I'm a "Mary Ann" kind of guy. :D