Yes, his daughter runs the company now. My son, Jeff Larch, has been fortunate enough to be sponsored by them for about 3 years now. He absolutely loves the many different ways he can use them. He uses them often in his guide trips and they were instrumental in him and his partner winning the Mr. Crappie Invitational this year.
I personally love casting them on an 1/8 oz slider head on a good 7 foot spinning rig.