Elwood "Buck" Perry always said that he wanted the fish to see his line, which inturn lead them to his lure. He also advocated line test to the basic premises of depth & speed control. That is what he was most concerned with at all times.
I do not believe it is a good option to tie direct to your lure using braid. Reason being is that braid is less abrasion resistant than all other materials lines are made of. Consequently, I always use braid with a fluorocarbon leader material, which has considerably greater abrasion resistance.
As has already been said, folks usually choose line (lures and other tackle as well) based on their experiences with those products. JMO.
"A voyage in search of knowledge need never abandon the spirit of adventure."