The price issue is one we can all understand but frankly technology does not come cheap and a 30% markup is pretty darn low. The only reason we developed the Aurora was to do a better job at attracting baitfish with a superior light. We have done so! I know not everyone will run out and buy one and thats just fine, but we have a very good product at a fair cost for the quality provided. I'm certain rango would speak honest about it which is why I asked him to check it out. I also knew he would be our biggest critic so we gave him a light to play with. I asked him to be as hard on it as he could and trust that he is indeed doing so. The one thing that is so hard for most to beleive about it is just how much light the three tiny led's produce. These are no where near the same led's that you have ever seen before.
As for coverage... The light puts out a 360 degree spread of light at 180 degrees to its lens. If you picture a globe cut in half you can get an idea of how wide that is. Placed near the surface it will cover a much greater area than any floating headlamp which is focussed by its built in reflector. Most say they like that about it since none of the light is being wasted causing glare pointing toward the boat.