There was a manufacturing company that was founded back in 1897....this company started out as a gunsmith business. Then through the years it expanded into other lines of sporting goods. In the late 30's they started producing a fishing lure which later became their namesake. They changed the name of their corporation to the name of this lure. These lures were hand produced untill 1945 when lathe production began. Wood production ceased in 1960 when they started producing these baits in plastic. The name of these baits is the same as the company name and is two words. What is this name ? I will give the answer tonight.