Sounds like you got a defective bulb or it's sucking air somewhere.
have arrow in right direction, pulled end out of motor and tried putting it horizontal, vertical everyway. went to youtube and did all recommended and nada. suggestions?
There may be a need for additional information to figure this out but hold the primer bulb vertically with the arrow in the up position while trying to prime. The check valves are designed to operate in a fluid environment and do not function properly without a fluid present. Holding it vertically will help the check valves seat until fuel is pulled into the system. If that doesn't correct the problem, you are most likely drawing air from a bad pickup tube or fitting. (It may also be useful to state that if you can feel fluid in the primer bulb but it simply won't firm up, your problem may be elsewhere.
I'd rather be fishing.hdhntr thanked you for this post
Take the bulb back for a replacement
The love for fishing is one of the best gifts you can pass alonghdhntr thanked you for this post
This 100%.
I would try dumping a little gas in the primer before returning the bulb. There have been times in the past where I had to work the primer below the tank to get a siphon going before it would pump.
You can also try removing the line on the primer outlet, squeeze the bulb, and stick your thumb over the outlet as a check valve.
hdhntr thanked you for this post
If it has quick connect at motor. Pull quick connect off hose, squeeze bulb then put your finger over hose end, release bulb. Bulb should pull fuel after about 4-5 times.
I work on boats. Probably replace 3-4 a week, have to do that about 90% of the time
U put your finger over end of hose after bulb is squeezed, letting no air in when bulb pulls fuel