Talking to some of my friends around the country the prices and discounts are varying widely from store to store. The Paducah, KY store has their discounted 9mm FMJ ammo at 26 cents per round when I can still have it shipped to my door at 0.20/round at regular price from online retailers. The 999HD SI I saw last week was still $950. They're having a fire sale on their store branded clothing that no one will buy for resale in whomever buys the remaining inventory after the liquidation. It's worth a visit to see if you can find a hidden gem but I want overly impressed at some of the alleged discounts they're offering.