The "so called " new owner is the forme rcustomer service manager and has been with Crappie World for 12 years. I would expect it to be " poor business practices as usual ". Just a change of ownership name to nutralize a very bad past that was leading to federal postal investigations perhaps? Do a search on crappie.com and you will find a mountain of complaints against Crappie World. Have a subscription problem with them ? File a complaint with the U.S. Postal Service.