In today's world of mass retailers and huge corporations it seems the emphasis on customer service is faded or gone all together. It's always a nice suprise to find some companies still care about the customer. I had an issue with a 10' BnM Sam Heaton Super Sensitive. I broke the original rod tip...my fault on that one. I ordered a replacement tip for it and an 11' of the same style. After two uses, the 10' tip broke again, this time no fault of my own. I ordered another, and again, same result. Both broke the same way- on missed hooksets. I emailed Jack at BnM and told him my problem. Instead of taking the easy way out and blaming misuse or just replacing the tip itself, he is replacing the entire rod just in case there is a mismatch of some sort between the rod and the new tips. For my trouble, he is including another rod with the order, all free with shipping paid by BnM. I would likely have bought another SHSS anyway considering they are the best I've used, but that's beside the point. There aren't many companies that would go this far to make sure a customer is taken care of, and I feel Jack Wells and BnM Poles deserve a little credit where credit is due. Good job Jack! You have earned a loyal customer.