Optima batteries are a different technology. The electrolyte is held in a cloth-like material (a glass mat) around the plates.
This gives spill resistance, and the construction greatly reduces the battery's internal resistance. This means that the battery self-discharges slowly, and is more efficient when recharging. That translates into a long shelf life before recharging is needed, and a relatively long service life because the battery seldom sits in a discharged state.
A downside of the technology is that with the electolyte held in the mat, it restricts the mixing of the electrolyte, and that can limit the battery's ability to provide high currents for more than a few seconds, that's not usually a problem with boat batteries.
The big knock against the Optimas is their low reserve capacity. Even the biggest Optimas are small batteries. A typical Group 27 deep-cycle battery has an RC of 180, and some bigger batteries have quite a bit higher RC. The Everstart Maxx29 has 205 minute RC, and the Trojan SC225 has 225 minute RC. The Optima D31, the biggest, has an RC of 155 minutes.
That means about 14% less fishing time than a typical group 27, and 31% less fishing time than the Trojan.
Although I don't have any first hand experience with them, I'm looking at a Sears Diehard that seems like it would be a dandy. The Diehard Platinum Marine PM-1 is an AGM battery like the Optima, and is a size 31 as well, but it has an RC of 205 minutes. Same battery as the Odyssey Trolling Thunder. It's $249.95 at Sears.
I use the Everstart Maxx 29's. I can get them at Walmart for less than $100, and I get around 6 years out of a set by keeping them charged. For the price, I can't find a battery to beat them.
If I fished several times a week, or had to keep the boat someplace where there was no power, I'd probably look at the AGMs, and probably the Diehard.