I remember it well, though it's a little painful to tell. When I decided to fish for crappie and brim, got me a pole from B'n'M. For two years I caught fish winter, summer, spring, and fall. Did I mention my pole was only 4' tall. Then one day, I took the time to read the label line for line. Fishing became so much better when I read this word's last letter "telescoping". No way! Others heard me say. Well isn't this just fine, I've had a 12' pole all this time. I even get to use a much longer line. Day or night it is soooo much easier to feel the bite. And what's really neat is now I can fish actually sitting in the seat.