I hear that Clint.. I did cringe when I looked at prices online the last few days.. so I made a budget and stuck to it..I did not want to spend over 300 per tire and I ended up spending less due to the discounts which was nice I just hope with rotations every 5000 miles and keeping proper inflation, I hope to get 60-80k miles on these. I am not a big money maker (I am a DOD civilian and not high up in the ranks) so I put it on my credit card that had a 0% for 12 months on purchases over X amount.. so I used that and plan to pay it off as quik as I can before the 12 months go by. I just hope my wife's van tires stay good another few years =)