We saw some at BassPro in Little Rock for $29.99 and I actually told my wife Sunday NOT to get me a Yeti tumbler for Father's Day. I told her the Ozark Trail from WalMart would be fine. That whole Yeti thing.......my cousin has one and they do keep ice longer than my Igloo, but $300 is too much for me. Just not gonna do it. Not gonna pay $40 for a tumbler either. Thanks dmane82, I'm with you. GTT