I "swim" a jig like this about 90% of the time. I try to keep mine slow enough that I can imagine it swimming flat. You can kinda tell if your reeling too fast because the jig is at the top of the water when it gets to you. When you get the jig to the boat and you have to reel it straight up and its not already at the top of the water, then to me thats the right speed. Its hard to say how many seconds per turn of the reel but I'll try to remember to check tommorrow.