Is more than one person going to be fishing? If so get the Pinnacal rods from Grizzly jig. 4 for 60.00. Not the best but good strong rods but very forgiving. They are great starter rods. If you don't like it or want to up grade you can use them for backups or loaner's for your buddy's or kids.
Go here and get you some cheap bait casters Reconditioned Reels
They are the best for rigging. Once again not much investment.
Watch on here in classifieds for holders or check wit grizzly jig for 2 sets of 2 holders with poles. And check vendors on our site. Several good holders out there. I prefer Hi-Tec and a new holder made by board member EZ-Poleholder. His are called SpiderLocks and are a awesome set up.
Get 2 or 3 Capps and Coleman Riggs which are a 2 hook minnow rig in 1/2 oz. From there you can learn to tie your own.
Most important, find someone on the board who fishes like that and see if you can get a day on the water to see what is all about and how his rigging would work for you.