It definitely doesn't add up now that the sale is going on. But the other 11 months of the year it does.
Even when the sale is going on I can get 5 fish on a BG bait before it's trashed versus the 20+ I can on a locally made one, the local pours are still a better deal.
Check out Bounty Hunter Baits, he runs a pretty good deal. He's the one with the 100 for 12$ in pretty much any BG color you want.