My answer would be .... yes
BUT - your presentation speed "may" have to be slowed down & your bait size "may" have to be smaller - not always, but "normally" it would.
Fish gotta eat, even in frigid waters ... they just don't have to eat as often, and when they do eat it takes their slowed metabolism a lot longer to digest their food (so they're not as hungry as often).
Remember .... fish don't necessarily have to "see" a bait to know it's there. Water pressure vibrations coming off a moving bait can be "felt" thru their lateral lines, and they can "smell" the scent of your bait. Also good to know is that fish CAN "see" better & farther in cold water, than they can in very warm water.
For my ... anytime you fish in a current, you want to find the biggest current breaks available or eddy water areas (& don't forget to check out deep holes).