As others have said, it's all about the charging.
I just replaced my Everstarts this past week. All were dated March of 2010. That's 5 seasons out of them. The previous set were installed in April of 2006, and the set before that were installed in March of 2002. I charge them 24/7 with a good onboard charger and check the level of electrolyte every month or so.
If you have trouble checking the electrolyte level, buy a dental mirror and tape a penlight to the handle to look into the batteries. Use a vet syringe or turkey baster to add distilled water (and nothing but distilled water) if needed.
If you spider rig or otherwise use the TM a lot, you won't get that kind of life out of them, but that is true of any battery.
As for Optimas, there are many better options. The biggest Optima is 155 minute RC compared to 205-225 minutes RC for virtually every other battery of equivalent size in group 29 or 31. At ~$250 per battery I'd be getting a battery that was 25% smaller capacity and 2.5 times the cost of my Everstart Maxx 29s. Unless I could count on the Optima to last me 12 or 15 years, I can't see the math working out.
If you are dead set on an AGM, the Duracell 31 marine AGM that Sam's Club carries in some parts of the country is a much better deal than the Optima. Bigger capacity and only about $175. It's made by East Penn, so it's the same as a Deka.