Well, you asked and I'm no expert, but I have had some decent success at this, so here it goes:
Rods: PSTs by BnM, Use whatever lengths you like. I use 14-12-10 & 8s. You want tips to be at least 4' apart to avoid the tangled lines.
Reels: I use line counting reels to control the depth. Go to the MS site and you can find depth charts for bandit 300 & 200 baits. If you use a level wind reel put backup line one and then use the preferred line for the last 100 yds or so. I like the Hi-vis lines, just helps me see what I'm doing better. If you use a spin cast reel just look at the profile of the line off the line counters and try to match it so you know where the depth is.
Baits: I use bandit 300 for deep water fish (12-20') and 200s for shallow fish (10-12) Colors vary drastically. On Guntersville I find shad patterns are more productive than the hi vis colors. Dark colors work too.
Speed: 1.6 to 2.2 it's a lot faster than long lining.
Hope that helps. I also find the vast majority of the fish I catch using this technique are white crappie.