Anything new in the works? Colors?

Hey Mitch, I'm wondering what the immediate future holds. Will we see new baits? New colors?

Absolutely! Thanks for asking!
You bet, we are listening to you guys and constantly adding new color patterns. One good thing about being a small company is that we can provide "regional" patterns.
When local color patterns take hold, we try to react to those. We don't take lots of credit for out colors, but we do take credit for listening to the fishermen! As a fisherman, you let the fish tell you what they want.... right? Well, at Pico, we let the fisherman tel us what they need, and try to provide that!
This year, we have 14 colors slated to come out new, and not cancelling any. With all the supply chain disruption going on today, Its really hard to set a time/date that it happens, but believe me, we are pushing !

Thanks