and it's called the mimic minnow fry jig. i bought one on the first crappie trip ever and landed 6 crappie! and got hits from many more, all in a hour and a half. you may think its just a rip off, but what if your bait shop runs out of minnows? plus its more durable! (can stand up to 9 fish or more before ripping, as opposed 1 hard flopping fish before death or minnow loss.):D