Lure choices base on what the media has spoon fed angler for years

[deathb4disco]

I would be highly suspect of an offer from DBD to send me his package.

[Techno2000]

The funniest part is the price.

[Spoonminnow]

Ah man, says the phone number isn't working.

Kinda like the crap lure in the video. (Divorces are expensive !!)

But seriously, the original post wasn't about selling and promotion per se - anyone can sell a used car but one should always remember to ask the right questions to avoid a lemon. The concept of matching forage animals to better catch fish could have been started by diehard fly fisherman but definitely was used to sell lures and convince anglers that lure purchases should be based on it. I'm talking as far back as the 60's. But after a while many started questioning the idea such as this 2009 reply to a question regarding lure matching:

I have caught the majority of my bass over my life time with lures that i know look like nothing they normally eat! (like - does a bass normally prey on a buzzbait with a chart. skirt ?!

To this day there are many dedicated diehard match anglers that buy lures they are told must or should represent something predator fish eat or are feeding on - a concept repeated over the years in every angler catalog for most lures sold. That's not to say a realistic forage-looking lure doesn't catch fish, but the realization just occurred to me that the concept was engrained for so long without question to keep angler-customer TV watchers/ article readers buying stuff, not questioning the hype or real value based on the fundamentals of lure choice.