Guess that would depend on how you fish. I am a humminbird guy myself but they are at least 3 years behind Garmin on this project(technology) and I’m sure they have their interest protected. Garmin will update and always be ahead of them in my opinion. Probably won’t get much better image but will address inherent problems more seriously like Ghost tree and others they haven’t had much success at so far.
Marine products are only a small fraction of Garmins industry. Only been in the marine game a few years and look how far they have come.
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From what I know Garmin holds all the patents on this technology so anyone wanting to get into the FFS game is using Garmin licensed technology . Seems like Garmin will alway have a leg up as long as these systems are the only option for forward looking sonar. I would suspect the only reason other companies are doing what they are doing is to not look as if they are falling behind and ride the wave with brand loyal customers