Santa Ana, California (January 22, 2020) — AFTCO continues to expand their freshwater marketing in 2020 with the addition of Wally Marshall (aka Mr. Crappie) and the Crappie USA Team Trail.

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According to AFTCO President Casey Shedd, “We continue to expand our freshwater presence in 2020 with the addition of several crappie platforms for the coming season. I’m excited to expose our proven products to crappie anglers with two leaders in the crappie market. More than ever, I believe now is the time for brands that have a long-term commitment to quality to find ways to serve all angling groups. The past few years have brought a lot of change to the fishing industry with mergers and private equity companies taking over several respected brands. I see this as determinantal to the entire fishing community in the long run.”

AFTCO has a 60+ year grass roots history, initially as one of the brands that built big game fishing and more recently as having brought their conservation ethos to bass fishing. “Amidst that chaos, we’re proud as ever to remain stable and family owned with a laser focus on bringing better clothing to anglers. Innovative products like Hydronaut Rain Gear

, Shadow, Samurai and our Reaper Tech Fishing Hoodie

, are important tools for anglers, helping them have the best possible experience during their time on the water,” says Shedd. “We believe it is a combination of these core values and quality products that continues to attract anglers in all markets to the AFTCO Team.”

For over 30 years, Wally Marshall has been promoting crappie angling, earning the title of Mr. Crappie

for his relentless promotion of crappie angling and crappie products. Marshall is a 32-time Crappie Classic Qualifier and National Crappie Champion. He attends dozens of events each year promoting crappie fishing to anglers across the country. “I am very excited to partner with one of the largest fishing apparel brands — AFTCO! Crappie fisherman will now have quality products to wear like never before. If you like a winner, it’s AFTCO fishing,” says Marshall.

AFTCO also teams up with Crappie USA as a national sponsor for 2020. Crappie USA is the first and largest crappie fishing tournament organization in the world. Thousands of anglers participate in their events across 15 states annually. AFTCO joins their impressive sponsor list in 2020 to provide crappie anglers with the best fishing clothing from spring to winter.

ABOUT AFTCO - Family owned and operated for three generations, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance and reliability when it counts most. Worn across the globe, AFTCO’s fishing apparel is already a favorite of bass

, walleye

and saltwater anglers with its ability to handle the harshest elements. The driving principle behind AFTCO’s growth has always been conservation. Every year since 1973, AFTCO and the Shedd family have contributed more than 10% of company profits to help protect our resources and ensure a sustainable fishery for future generations. Chairman Bill Shedd has donated over 10,000 hours to conservation projects and leadership across the country and continues to be a strong proponent for preservation cause

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