I just went through the exact same decision.
I searched for over a year. Not so much for the boat I have now but trying to rule out boats that I knew I didn't want.
So many models, so many options and features, power plants, etc., etc., etc., then all of the equipment I would need to get it outfitted like I wanted.
I had it narrowed down to Tracker and Crestliner, Ranger never made the cut due to price.
As I was trying to commit to 1 of the 2, I broke down and talked to Ranger one day when wasting time.
Turns out I could get in the Ranger for about the same $ as the other 2, maybe cheaper when looking at options, and the rest is now history!
I think most of the top boat brands are of all about the same when it comes right down to it. Same could be said for auto manufacturers.
Mine came down to personal preference, service, and location.