Lots of good info already, and Wicklundrh said a mouthful. Pink is one that you need to find the right one for where you fish. I have one Bandit in a pink that is discontinued that out produces any other pink that I have tried. More red in it. Bubble gum pink didn't work very well for me. Solid black w/glitter also does well for me. Natural colors on cloudy days and brighter(clown) colors on sunny days. A Bill Norman that looks a lot like a 300 Bandit in Chartreuse with a purple back was also very good and always in my spread. The flicker shad are very popular and also do a better job of getting other species. You'll try a lot before you settle into what you really like. I wound up painting my own with an airbrush. Trolling cranks doesn't work as well as it did in Middle Tennessee but I kept all of my best ones. Never know when a road trip might be in order.
Creativity is just intelligence fooling around