Haven't heard them called "rubber worms" in quite some time. I like to push the point of the hook thru the outside of the bait then back it up to where the point is just below the surface of the bait but not showing or sticking out so it can catch on brush/vegetation. I think this keeps it weedless but much easier to set the hook when the strike occurs. I do weedless crappie jigs like Sliders the exact same way.