I think the "Youth" of this forum are reached already through the members of this forum who happen to be their "Parents". Perhaps if you wanted to reach 20k plus youth, you might consider getting with some churchs to offset expenses and reach out to the youths who are less fortunate. I personally have 5 youths and would not be interested in purchasing any CD, or a DVD to help them learn to fish. That's done in person with me, "DAD", taking them out and having some one on one time.
Note, you already have one "Must Have" CD for "fishermen, scout troops, children and classrooms".
If you REALLY want to help our youth, sell the CD at cost, and organize some of the members of Crappie.Com for a day to take some disadvantage youths out on the water. I'm not interested myself as I am constantly swamped with one thing or another....(I work for a living).
Not trying to rain on yours and Bobs parade, only trying to guide you towards the "youth" that could really use the help. What a great chance it would be to witness to some troubled youth. It could really have an impact on their lives.
Bottom line is, helping youth good, crappie.com youths already have teachers in place, focus on the youth that could use it, do it at cost.