Depends on what you're going to do. For casting jigs, I like a light or UL spinning rod and a reel designed for 4-6lb line. It's hard to go wrong with Shimano or Daiwa for the reel. For the rod, there are a ton of choices: Bass Pro, Cabelas, St. Croix, Loomis, Shimano, Falcon.
If you're going to troll, you'll need a different set-up.