Originally Posted by
Hanr3
IS the goal of the club to attract members?
Why is high membership important?
How many members does it take to be a club? 5?, 10?, 25?, 50?, 100?, 100,000? Do you have a membership goal? Why?
What is the purpose of the club? Synergy? This is what the club can do for you, what can you do for the club?
Some people join a club to work. They disguise it as volunteering for a cause to justify the work, but in the end, its still work. Why? To fulfill a self need to contribute. Don't you work. Isn't that enough? Your job is your contribution to society. If you don't think so, then maybe you need to evaluate your life goals.
I belong to a very simple club. We meet to talk about fishing. We fish to fish. I suspect, if we actually charged membership dues, we would have more members. Not sure why people feel the need to pay to belong, but they do. Maybe they have been told nothing in life is free. Why not? We believe the price to belong to the club is your time.
I ask you this very simple question. What is the goal(s) of the club? Why!!!! How do you measure success in your club???
The goal of our club is to talk about fishing, and to challenge each other to learn how to fish. Two of our members just won a major tournament. Our membership is small. We have regulars who make the meetings, we have regulars that fish specific lakes, and some of our members fish all the tournaments. We don't charge any dues. We get together once per month to fish (spring, summer, and fall) and once per month to socialize.
I too struggled with head count. How do we draw in more? When I was ScoutMaster I grew the troop from 8 active scouts to over 45 active scouts. That is the head count on outings. How did I do it. Consistency. We had one campout per month every month of the year except December. In December we had junk night, kids could bring all the stuff forbidden on campouts; electronics, junk food, soda, etc. We didn't offer electronic games, or junk food, or soda on campouts. How did we get so many kids to go camping? Simple, we provided activities. Those activities provided rank advancement. The kids earned their ranks by participating in the activities. Scouting is a very structured activity. More important than advancement was consistency. IF it was the rank advancement every one of them would have made Eagle. While we had a higher than average rate to achieve Eagle rank. That obviously wasn't the reason the kids wanted to go camping.
How do you translate that into adults? You don't. I belong to a local professional organization. It provides certifications that get you or at least give you an edge for a job. Talking real money here. What kind of membership numbers do we have, hundreds. How many make the meetings, a hand full. They pay their money to belong and never show up. Yet they pay their money. Is that the purpose of the club, to collect membership dues?
Brings me back to my question. What is the goal of the club?