Went and looked at the site. Strikes me as a bit gimmicky. Looks like they are trying to sell an average quality rod at an average price and make it sound like its more than it is by throwing out technical names for typical components. The north american fishing club doesn't impress me either. I was a member for several years with the promise that we would be able to test fishing equipment and I never saw anything. A stamp of approval from them doesn't mean much. If it were me I'd stay away from that company. There are plenty of proven quality companies discussed here at the forums that have a proven track record.