Well, Phishman ... you certainly are likely to get a lot of differing replies on this question
Myself, I use a 6'6" ESP Powerlite rod, 6lb Vicious Panfish hi-vis line, a 1/16oz Y-guard weedless ballhead jighead (unpainted), with a plastic minnow shaped body attached. My main targets are fallen trees, standing trees, brushpiles, bridge pillars, & empty boat dock slips ... mainly in the 10-20ft depth ranges. I look for those objects to either be IN the shade, or be the producer of the most shade in an area or situation where there is little to none.
That's my main "set-up" for CASTING .... but, I do have other set-ups for variations of the casting method, such as dock shooting or casting larger or more expensive baits.
My main casting "method" (swimming the jig) ... is to cast beyond the target area as far as conditions allow, raise my rod to the 10 o:clock position, reel the bait back as slow as necessary to keep a slight bow in the line, and watch the line for any movement not caused by me or wind, and setting the hook immediately upon seeing such line movement. That "line movement" can be a single twitch, sideways movement, or a sudden slack line that's not produced by the jig hitting bottom. I don't wait to "feel" a hit, but actually watch the line to "see" the hit. I can, & do feel some hits, due to the sensitivity of the rod ... but, while I don't always count on feeling a hit, I do count on "seeing" it 100% of the time.
... cp