Not to sound like a smarty, but however the fish want it that day.
Sometimes it's dead still, sometimes it's a slight flick of my finger against the braid to just make the jig quiver, sometimes it's a slow lift and fast drop, sometimes vice-versa, sometimes it's a slow horizontal swim...I could go on and on here but you're probably getting my point. You really never know what's gonna work on any given day and that's some of the fun in it is figuring em out!