People will swear that one way is the best way. But you gotta go out and try every thing. With that being said I was always taught to hook through the bottom with the curl upwards. But Ive seen through the top, bottom, side and nose. I saw recently they even put directions on the back of culprit packs saying that through the bottom provides the best action for Culprit curly tailed worms. So whats good for the goose is good for the duck.