You'll get a multitude of answers on rods and preference but i personally like a soft enough tip so i can see the vibration from the crankbait,i'll use any light to medium action rod as long as i get plenty of spread when pulling 3 on each side for example 12' front 10' middle and 8' back works well for me.
PS. one of my rods is a 10' b&m jigpole and it works just fine.