Thread: Humminbird's New Down Imaging Sonar

Today Humminbird announced its new Down Imaging Sonar. Unfortunately I don't kknow how to post attachments. If someone would like for me to forward the attachments ( a press release and a sell sheet showing images and giving details) so they can post them on the site please email me @
mgibson@johnsonoutdoors.com

I am the Senior Brand Manager for Humminbird. Joby Smith, who normally participates on the site will be back next week. For now if you have any quesetions just post them on the site and I will check as often as I can.

thanks

This should be a copy of the Press Release and accompanying images:

For More Information:
Steve Roth
(402) 437-6400
steveroth@swansonrussell.com

FOR IMMEDIATE RELEASE


Humminbird® Expands Innovative Sonar Offerings
With the Addition of Down ImagingTM
Highly Popular "Side-to-Side" Picture-Like View Now Includes View Below the Boat

EUFAULA, Ala. (Sept. 28, 2009) - Expanding on an impressive list of sonar capabilities, Humminbird® announces the addition of Down ImagingTM Sonar to its groundbreaking Side Imaging® technology.

"Humminbird's goal continues to be to provide anglers with the most innovative technology and Down Imaging is the next step in that process," said Dale Logue, product manager for Humminbird. "Adding Down Imaging to Side Imaging, and our new SwitchFireTM Traditional Sonar, the opportunity to find highly productive fishing spots is unprecedented."

Like Humminbird's innovative Side Imaging Sonar, which revolutionized the marine electronics industry, Down Imaging presents picture-like images of the bottom. Down Imaging views are focused directly beneath the angler's boat, giving a detailed look at structure and the water column. Down Imaging and Side Imaging together give anglers an incredibly detailed, full 180° view of the bottom.

Split-screen viewing options provide the ability to view Side Imaging, Down Imaging and SwitchFire Sonar separately, in groups of two, or all three at once.

"Humminbird created an entirely new category with Side Imaging, and now Down Imaging uses that same technology to give anglers an advantage like no other," said Logue.

A free software upgrade to add Down Imaging will be available in January to current owners of Humminbird models with Side Imaging (except 797c2 SI) by simply registering their product at Humminbird.com. No new hardware or transducer is required. All new Side Imaging models (998c SI and 898c SI) come standard with Down Imaging capabilities, with existing models (1197c SI and 798c SI) adding the feature as a running change in 2010.

For more information visit humminbird.com, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.

Johnson Outdoors Marine Electronics LLC consists of the Humminbird, Minn Kota and Cannon brands. Humminbird® is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, chartplotters, marine radios and digital depth gauges. Minn Kota® is the world's leading manufacturer of electric trolling motors, as well as offers a complete line of battery chargers, Trim Tabs and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.

What about the slow gps screen refresh rate? This bugs me the most. The rest is just more sweet cherries in the pie.

Lots of us slow troll (less that .5mph) and it hard to do with a donut.

Nice.....ummmm anyone need a 797SI?

What we have here, is a bona fide SI war. Or as we like to say down here in the south, wah (prounounced with two sylables).

Wannabe...

I gonna stick with what I got unless pres come up witha cash for finders program. $4500.00 sounds good to me. Fair is fair.

I read somewhere on the side site(pretty sure it was there) that someone from HB reported a update covering GPS system that was due out end of Sept 09 but never heard no more. No, SLOW GPS was not directly mentioned but then they wouldn't use that term.
OOPS sorry guess me memory got crossedthis maybe new update has to do with current processors(present 997) only when using the new AS GRHA antenna side site 9/16 . I guess 797 cannot use the AS GRHA due to power restraint. Oh crap--pie I had gotten me hopes up shouldn't of read that info so fast. Guess its back to needing bigger processor maybe ????????????????????

My old Humminbird LCR 2000 still finds square fish. I need a new power cable for it. You got one?

Originally Posted by Cane Pole

My old Humminbird LCR 2000 still finds square fish. I need a new power cable for it. You got one?

so does my LCR 1000

CP

I think the 1000 and 2000 used the same connectors... you are welcome to my old 1000.. .power cord and mount included.

I'll stay with my Lowerance.

Figured this was coming, what with Lowrance unveiling their down imaging sonar.